In Kyrgyzstan we have very popular coffee shop brand, Sierra, which was opened by New Zealand businessman Bred Brenneman. I also include new articles and book notes. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. It’s more powerful because it’s more persuasive since it comes from a trusted source, and it’s more powerful because it’s targeted at one specific person. First is to find remarkability about your products, second, is exploiting game mechanics and the last is make people feel that they are insiders. Thanks to this, the brand became one of the most shareable on social media in my country. It's a collection of fascinating finds from my week, usually about psychology, technology, health, philosophy, and whatever else catches my interest. I order coffee there although I am not served by waitresses, like in other coffee shops. Such small things matter for me and for thousands of clients. Recently updated content. For all the years that I worked at this organization, the main sources for new clients came from previous clients who received legal aid before and successfully defended their rights on land. Anti drug ads are bad because they say that lots of other people are doing them, which encourages people to do them. If you make something more remarkable, people are more likely to talk about it. Emotion: People need to feel something to share something 4. The art gives also emotions which is important in promoting the product and services. social currency, triggers, emotions, public, practical value, If something is less than $100, describe discounts in percentages (20% off of $25 instead of $5 off). The best way to prevent illness is to avoid being exposed to this virus. We had a database of clients who got legal aid, all cases were fixed and tracked electronically. Also you can use punch card, which gives the possibility to have the seventh cup of coffee for free. 1. Jonah Berger identified three ways of earning social currency among the audience. The infographic was informative and gave useful information. People like to help others, so showing how they can help others makes them more likely to share it. corroborative evidence of transmission from the index patient (a substantial fraction of contacts having positive skin test results implies contagiousness). It was the first cafe where you order coffee at a desk and pay and then take your  sign with a number to your table or spot. He also brought an example of product, which was promoted through recommenders and did not need any advertisements. Such small things matter for me and for thousands of clients. It was the most shareable information because it touched emotions of citizens who felt responsibility for the protecting environment. See more. We try to avoid sharing boring messages because it makes us looking boring. We had many other interesting projects but this one became very popular because of the social message and visual presentation. Also you can use punch card, which gives the possibility to have the seventh cup of coffee for free. A PR stunt that people talk about without talking about the product doesn’t help. Cover your mouth when you cough, you could be contagious. 2. Stories. “Behavioral residue” is a way to demonstrate doing something after the fact, like “I Voted” stickers, or breast cancer car stickers. In conclusion, I would say that in his book, “Contagious” Jonah Berger clearly discusses and proves how. However, you do not necessarily have the skills of hypnosis to get people’s attention. Emotions help us connect with each other, and inspire us to do something. Anger and anxiety generate the most sharing, followed by awe.Public Restaurants with long lines do better, since people see the long line and assume it must be good. If in the first book “Essentialism” we learned how to be disciplined in pursuing our goals and dreams, in the second book “Contagious”, we plunge into the world of spreading information about the products. One of the memorable examples of the book is how people talk and buy the $100 cheesesteak at the restaurant, Barclay Prime because it gave them social currency, was triggered because it is most popular dish in Philadelphia, gave surprise and emotions. provides services that make customers feel like they belong to some specific community and the company also gives special discount cards to permanent clients. Jonah Berger identified three ways of earning social currency among the audience. Transmissible by direct or indirect contact; communicable: a … Using this example he explains all the stages of STEPPS principles. Six principles of contagiousness: 1. It was the first cafe where you order coffee at a desk and pay and then take your  sign with a number to your table or spot. 6 Department of Physical Medicine and ... recently published scientific literature, and PR recommendations for COVID-19 regarding basic principles of PR. The WHO’s pandemic alert system ranges from Phase 1 (a low risk) to Phase 6 (a full pandemic): Phase 1: A virus in animals has caused no known infections in humans. We called this source “word of mouth.” Therefore, for me as a communication specialist it was important to share clients’ success stories. Making things more observable makes them more likely to be immitated. Practical value: It has to appear useful. The second principle which Berger brings to discussion is importance of triggers in marketing. Think of the blend-tec “will it blend” series. Positive emotions are more likely to get shared than negative ones, except…. For infants and toddlers, a 4. Jonah Berger in his book “Contagious” presents six principles of contagiousness: social currency, triggers, emotions, public, practical value, story. People like to share things that are useful, that will help people out. Marketers appeal to this principle in advertising, and PR professionals use this approach in social campaigns. 5. Triggers could help professionals in this difficult matter to get closer to the human psyche. When companies launch products they probably need to consider all those aspects in messages and promotion materials because it leads to popularity. Any business or organization who wants to have popularity in their campaigns should utilize these principles in Berger’s book. Thank you! Review of Organism Density and Bacteriologic Conversion of Sputum among Tuberculosis Patients Think about how your product can be triggered by someone’s everyday environment, how can you remind them of it? Berger says that useful information attracts people’s attention. Social currency: do people look good talking about it? Friday was terrible and hilarious the first time we heard it, but every Friday we got reminded of that experience and people listened to it again. By “content,” I mean stories, news, and information. 6. “A healthy attitude is contagious but don't wait to catch it from others. Stories are easier to relate to than statistics. because it gave them social currency, was triggered because it is most popular dish in Philadelphia, gave surprise and emotions. Social currency is basically the concept which explains human behaviour in a market and society. A fever is a temporary increase in your body temperature, often due to an illness. As a consumer I would agree that an emotional connection in any promotional or information campaign is the most significant thing. Triggers: Top of the Mind, Tip of the Tongue. Click here to listen to a podcast based on these book notes. ; Touching contaminated objects. They think in terms of narratives… Stories carry … It describes why in this digital era we share. Including triggers, you run into the brain’s specific impulses that cause a person to act in a certain way. It describes why in this digital era we share photos and videos on social media because they make us look perfect. In conclusion, I would say that in his book, “Contagious” Jonah Berger clearly discusses and proves how social currency, triggers, and emotions can be appealing to an audience and make a product successful. Giving awards, too, gives people a way to brag about them and tell people about you in the process. During the reading it seems all facts are obvious and familiar, but the examples and cases give the reader peculiarities of human reaction and behaviour, and structure them in a pattern. Narrower content can be shared more because it makes people think of a specific person it’s relevant to. No. An Insight Into The Principles of Contagiousness. In this text I will cover three first pillars for contagiousness. Remarkable behavior can get a first set of mentions, but the way you keep it going is with triggers. Basically trigger is the creation of association with a product, which consumers desire to buy. aimed at everyone not just fitness enthusiasts, and it inspires everyone to have an ambitious, go-getter attitude. Just make sure that the story has to do with the product. Having a fever is a sign that something out of the ordinary is going on in your body.For an adult, a fever may be uncomfortable, but usually isn't a cause for concern unless it reaches 103 F (39.4 C) or higher. It was about project of a young activist who made 3-D sidewalks on the streets of the capital, Bishkek, with volunteers. association with a product, which consumers desire to buy. contagious why things catch on - jonah berger MRSA can be transmitted from one person to another through skin-to-skin contact. Associate your product with ideas and activities in … John Berger in the chapter about social currency points out remarkability as a crucial issue in promotion of brands. I usually posted some news from the organization’s success stories but the average amount of people who liked them was not usually a big amount of users. Through the reading of the book I also found some cases from my experience. If it’s above $100, use dollar amounts ($250 off of $1000 instead of 25% off). Public: People need to see others using our product or engaging in the desired behavior. contagiousness synonyms, contagiousness pronunciation, contagiousness translation, English dictionary definition of contagiousness. It needs to surprise. The difference is that contagious needs contact, while infectious refers to what causes the infection. . Or is it infectious? This is Feb. 20, 2020 Factually's edition, a newsletter written by the International Fact-Checking Network and the American Press Institute 3c - Applications. I usually go there even though it is far from my job and we have other coffee shops near office. Tie Your Product to Familiar and Frequent Situations. Marketers around the world are racking their brains on a daily basis, trying to figure out how to attract the attention of users. Friday (day) “triggered” the Friday (song) memory. The post included a call to action. Even negative attention can be good if it keeps the product on top of mind. People shared it because it was important for them and they felt themselves as a community to be responsible to spread word about this problem. Please don’t tell bar in NYC, hidden in a hot dog restaurant, line out the door. Hello My Name is Awesome by Alexandra Watkins. As a consumer I would agree that an emotional connection in any promotional or information campaign is the most significant thing. You can take steps to slow the spread. A few drugs are being tested in clinical trials, but a vaccine is still at least a year away. 3a - Populations. These principles he compiled into one acronym: STEPPS. Marketers appeal to this principle in advertising, and PR professionals use this approach in social campaigns. Then consider joining the 30,000 other people getting the Monday Medley newsletter. Surprisingly Some Emotions Stifle Our Desire to Share. , which was opened by New Zealand businessman Bred Brenneman. 2. 3b - Sickness and Health. When we hear emotional stories or see them we want to share it with our friends immediately. Their coffee shops are very American style. Social currency: do people look good talking about it? Artists from Doxa Art Group suggested the form of optical art and they created giant glasses through which you can see the sign that every person has rights and should know them. Another example is the post about a problem with overspreading of plastic bags in environment. Near this installation there were also events and debates on human rights related topics. 5d - Understanding the Theory and Process of Strategy Development. The key to success in any business is understanding the psychology of customers. Five lessons of media relations from Leonard Downie, 2013-2014 Raindrops, Ripples and Reflections, 2012-2013 Serving Leadership Recipes for Success, 2011-2012 Project Thrive – The Roots of Servant Leadership, A DISORGANIZED WHITE HOUSE- LEONARD DOWNIE, Honoring my father, an affirmation of the leader inside me, Questioning our place in the world at the Musical Instrument Museum, Humphrey Fellows at Cronkite School of Journalism and Mass Communication - ASU. First is to find remarkability about your products, second, is exploiting game mechanics and the last is make people feel that they are insiders. Including triggers, you run into the brain’s specific impulses that cause a person to act in a certain way. Oops! photos and videos on social media because they make us look perfect. Skin-to-skin contact. We try to avoid sharing boring messages because it makes us looking boring. While 50%+ of communication happens online, only ~7% of word of mouth decisions happen online. March 5, 2020 6:41 AM EST ... What’s making the shift from containment to control especially difficult is COVID-19’s unknowns: its contagiousness, incubation period … Parametric and Non-parametric tests for comparing two or more groups. Wharton marketing professor Jonah Berger's new book, Contagious: Why Things Catch On, distills six principles that cause people to talk about and … 1. Thus, in a creative way artists brought the trigger, in this case an image of glasses and connected them with serious topic. Six Principles Of Contagiousness This book explains what makes content contagious. In 2016 Soros Foundation-Kyrgyzstan supported the artist’s work, an art installation called “Point of View,” which was located in one of the public spaces of the capital to bring awareness on human rights and to point out the importance of this issue for the society. These safety measures include wearing a mask, social distancing — staying at least six feet away from others not in your immediate household — and washing your hands regularly with soap and water for at least 20 seconds. Contagiosity definition is - the state of being contagious or the degree of contagiousness. 2. People don’t just care how they’re doing, they care how they’re doing relative to others. The second principle which Berger brings to discussion is importance of triggers in marketing. contagious why things catch on - jonah berger. Their coffee shops are very American style. This is a way of making a temporary thing an on going public thing. It is a unique characteristic of products as well as charm. The contagiousness of smear positive TB cases is dependent on organism density as well as the rate of conversion with unfavourable outcomes such as death [6]. Limiting the quantity available can result in more purchases by leveraging scarcity. No one would think of a blender as being conversation worthy, but they made it happen. As a PR specialist I also observed audience activeness in social media and how they interact with my posts on the Soros Foundation-Kyrgyzstan’s page, which is another place I worked at. Jared losing tons of weight eating Subway, not nutrition facts. However, I remember one post which was the most shareable. Lululemon bags are nice, you don’t throw them away, you keep using them and then other people see them and go buy yoga pants. MRSA is spread by:. Guidelines for providing care to contacts of drug-resistant TB patients and selecting treatment regimens have been published (6,7,112). A yawn is a reflex consisting of the simultaneous inhalation of air and the stretching of the eardrums, followed by an exhalation of breath.. Yawning (oscitation) most often occurs in adults immediately before and after sleep, during tedious activities and as a result of its contagious quality.It is commonly associated with tiredness, stress, sleepiness, boredom, or even hunger. For example Nike’s slogan “Just do it!” is. Through the reading of the book I also found some cases from my experience. Emotions help us connect with each other, and inspire us to do something. 1. Along with five other key principles (or STEPPS: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) Social Currency is a sure fire way to generate buzz. I order coffee there although I am not served by waitresses, like in other coffee shops. Create game mechanics for them to compete on. Sierra provides services that make customers feel like they belong to some specific community and the company also gives special discount cards to permanent clients. The key to success in any business is understanding the psychology of customers. When companies launch products they probably need to consider all those aspects in messages and promotion materials because it leads to popularity. Gerald Zaltman, author of “How consumers think: important revelation about the nature of the market,” showed that 95% of the buying process takes place unconsciously, on an emotional level. Any business or organization who wants to have popularity in their campaigns should utilize these principles in Berger’s book. Their loyalty programs work perfectly and the company uses social currency value in communicating with clients. Playing french music gets people to buy french wine. I usually go there even though it is far from my job and we have other coffee shops near office. Contagious definition, capable of being transmitted by bodily contact with an infected person or object: contagious diseases. In person still dominates. Stores: People don’t share information, they share stories. How do you wrap it in a larger narrative. Marketers around the world are racking their brains on a daily basis, trying to figure out how to attract the attention of users. Products … 2h - Principles and Practice of Health Promotion. The post immediately went viral and became popular, after the leading media outlets covered the project. Gerald Zaltman, author of “How consumers think: important revelation about the nature of the market,” showed that 95% of the buying process takes place unconsciously, on an emotional level. Basically trigger is the creation of. James Fowler (2008) wrote about the spread of happiness over twenty years in one community. Social media has overtime changed the way businesses communicate, consume, collaborate and create content. The main idea of the book is how things become popular. Be a carrier,” ... 2. I have been working for more than five years with the non-profit organization, Legal Assistance to Rural Citizens (LARC), which had branch of offices all over the country and provided legal aid in forms of consultations as well as representation of citizens interests in courts and before officials. In marketing, it can be used to make users unobtrusively realize that they need your product. RSV is a highly contagious virus infection that is most prevalent during the winter season. Something went wrong while submitting the form. Their loyalty programs work perfectly and the company uses social currency value in communicating with clients. Additionally, the audience was exactly right for this project because most Facebook users live in the capital. Emotion: People need to feel something to share something. According to him, these traits could shape contagious content and bring success in promotion and selling products. Click here to watch a video on the notes from this book. This Principles of Counting and Quantity Cheat Sheet is designed to help parents and teachers better understand how to help their children with counting and quantity during the early years. ; Most children who develop an RSV infection have mild symptoms of fever, nasal congestion, nasal discharge, and cough. Humphrey Fellows at Cronkite School of Journalism and Mass Communication – ASU, Exploring the world through servant leadership. adj. © Nathaniel Eliason, 2021 | You're looking great today | This site built on, Get My Searchable Collection of 200+ Book Notes, Get My Searchable Collection of 250+ Book Notes. I agree with him that it’s possible to find the “inner remarkability” in any product or idea by thinking about what makes that thing stand out. Social currency is basically the concept which explains human behaviour in a market and society. For example Nike’s slogan “Just do it!” is aimed at everyone not just fitness enthusiasts, and it inspires everyone to have an ambitious, go-getter attitude. Thanks to this, the brand became one of the most shareable on social media in my country. In marketing, it can be used to make users unobtrusively realize that they need your product. (See Purple Cow). Define contagiousness. In Kyrgyzstan we have very popular coffee shop brand. Your submission has been received! But it will increase the number of people who pass it on. Triggers could help professionals in this difficult matter to get closer to the human psyche. Download. Anything can be word of mouth worthy. However, you do not necessarily have the skills of hypnosis to get people’s attention. Triggers: Products need to be put back on the top of people’s minds (song Friday) 3. Of or relating to contagion. Will following these six principles guarantee that 10 million people spread your message? Research has long shown that emotions are contagious. Treatment after Exposure to Drug-Resistant TB. It gives hope so that the audience through that optical text could associate human rights with the image of glasses. While MRSA skin infections can occur in participants of many types of sports, they're much more likely to occur in contact sports — such as football, wrestling and rugby. Contagious people are always infectious, but infections are not always contagious (like food poisoning). Jonah Berger reveals the secret of contagiousness April 20, 2017 September 5, 2019 - by tynymgul Jonah Berger in his book “Contagious” presents six principles of contagiousness: social currency, triggers, emotions, public, practical value, story. 1. One of my favorite marketing books, it's a useful overview of why some things catch on, others don't, and how we might better engineer our messages. On Aug 13, 2018 Aug 13, 2018 By haroonsmarketingblog. People are more likely to share something if they think it’s a secret, since it shows they are “in the know.”. Word of mouth drives 20-50% of all purchasing decisions. Triggers: Products need to be put back on the top of people’s minds (song Friday), 3. When we hear emotional stories or see them we want to share it with our friends immediately. Using this example he explains all the stages of STEPPS principles. social currency, triggers, and emotions can be appealing to an audience and make a product successful. The post contained infographics of how many years one plastic bag is recycled. The Secret Behind Why Things Catch On. “People don’t think in terms of information.

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