What metric are you paying attention to and why? Do you use this native Facebook tool? If you have a website, a blog and a newsletter and no or very little difference between your organic and fan reach, it probably means that you are not attracting new “non fan” audience to your content. If you want to see each metric in detail, you can do this by accessing the menu on the right of Facebook Insights where you can see the most important metrics and analyze: “likes“, reach , visits, actions, publications, videos and people. Export your data (at Page Summary): If you want to analyze your Page data further, you can export metrics of your Page, posts, or videos as a CSV or Excel spreadsheet. Here comes a metric that you are used to! In a way, engagement is less “virtual” than reach. By students. Google Plus: Tips, Advice, Tools and much more, LinkedIn: Tips, Advice, Tools and much more, Pinterest: Tips, Advice, Tools and much more, The Best Tutorials To Learn About Social Media Marketing, Twitter: Tips, Advice, Tools and Much More, Postcron - Social Media Marketing Blog and Digital Marketing Blog. If you want to know what “Negative” actions were actually done, you will have to download the Excel export as for the Fan reach above. Want to know everything about how to be successful on Facebook? Simply put, it counts the number of users who really did not like your content or the fact that it appeared in their newsfeed. click on “statistics” on the top of the Facebook profile in the menu section on the Are you thinking about using it? Help you identify the 6 key metrics you need to follow to really understand how your Facebook page is doing. By students. Expert tip: As with all other engagement metrics (engaged users, ptat, clicks), when measuring negative feedback, do not focus on the raw number you can see on your insights. If you could take advantage of your Facebook page and offer your followers the most attractive content in order to achieve the best results for your business, wouldn´t you do it? 45% of people get news from Facebook. This statistic is crucial because thanks to it you can obtain concrete and interesting information about the behavior of your followers. HOW TO POST TO MULTIPLE FACEBOOK GROUPS AT ONCE, Direct Sales: All You Need To KnowTo Multiply Your Sales. But if what you want are concrete reasons to use Facebook Insights, here are 10 that won´t leave you indifferent: Now, which statistics should you consider in order to analyze the evolution of your Facebook page? That means liking, commenting and sharing, but also people who’ve viewed your video, clicked on your links and photos, but also, clicked on a commenter’s name, liked a comment, clicked on your page name and even gave negative feedback by reporting your post. Sumall. To access Fan reach data, you first need to export the data to excel, Choose the format, the date range and select “post level data”. There’s no doubt that in those 17 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. Its importance is due to being a key indicator of the appeal of your content to your audience and the quality of the said audience. If the content is a link, it will be named “link clicks”, if it is a video, it will be labeled “video plays”, if it is a photo, it’ll read “photo views”. You can also see the visits to the timeline and the tabs, the mentions and publications of other users on your page and the external sources, for example, websites, search engines and other media such as YouTube or Google+. Go to your page insight interface, click on the “engaged users” number and you’ll find the number of users who gave a negative feedback at the bottom of that window. As defined by Facebook for post level metrics, engagement is “the number of people who clicked anywhere in your post”. This will help you see which site clicks are registered depending on the type of content campaign or ads that are taking place during certain days and then compare which ones are interesting to individuals who clicked on your page. Going back to the roots of your motivation for investing on a Facebook page was probably the dream came true that you could connect with the friends of your existing fans for free! The Content Gallery, What do I Publish on Social Networks? That is the bottom of your “content quality” funnel. Start by entering your Facebook Page name or the Page name of your competitor and click on the button to get free insights. There will be a popup showing three kinds of data types you can export: Page … Basically, it is the metric to follow right after the reach metric. What did you think about Facebook Insights and their importance to know everything that happens on your follower page in detail? A Facebook Page should be included in every business owner’s marketing plan. Facebook metric #4: People talking about this (or storytellers), Facebook metric #5: Clickthrough rate (or “consumption”), 45 of the Best Social Media Analytics Tools. Answering questions also helps you learn! The “likes” is a statistic to analyze no matter what in order to know how your social media strategy is doing. (p) value is compared to the a priori alpha level (level of significance for the statistic) – and a determination is made as to reject (p < a) or retain (p > a) the null hypothesis. You’ll be taken straight to your Overview, which you can access again at any time by clicking Overview in the left-hand menu. To help you measure your Facebook page’s performance, I advise you to focus on post metrics only. Once you are in, you can see the overall vision of your Facebook page statistics and a summary of what is more important. That way, you get a number that will be consistent post after post and you can benchmark them against each other. Samples that have at least 20 observations are often … The same thing happens with the reached predominant country, city, and language. Sumall analyzes post, post likes, comments, shares, page likes & unlikes. If you’d like to download the data to analyze or manipulate it off the Facebook platform, click on the Overview tab, then on Export Data. The Brainly community is constantly buzzing with the excitement of endless collaboration, proving that learning is more fun — and more effective — when we put our heads together. Well, you’re not alone. Want to receive the best of our blog every single month? Daily 8 Billion hours of video views are generated. Image via Facebook. The good news is that it means the same thing within Facebook. In the two examples above you can see that for two different pages, that difference can be 5% for one or 110% for the other! This summary gives you a high-level look at all the metrics on your Page. The British physics and mathematician Lord Kevin said more than 200 years ago: “What cannot be defined cannot be measured. 63% of Facebook staff are men. Note: Insights may be under the More tab. When it comes to descriptive statistics examples, problems and solutions, we can give numerous of them to explain and support the general definition and types. Also, Facebook page statistics will point to a number of other indicators that will help you to promote with maximum impact. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA and Microsoft, among others. In the above example, you can see that the posts that got the highest number of engaged users (19,041 and 15,320) had a very different performance, one reprensenting 23.3% of the reached users (huge!) I emphasize the “may” because Facebook is limiting the reach of these stories very seriously. Facebook has a tool called Facebook Insights where you can measure the performance of your business page. Caption: The difference between fan reach and Organic reach can vary significantly from one page to another. Since September 2012, Facebook has given much more weight to the negative feedback metric. You can also see the data of the organic videos and the paid ones, the automatic reproductions or those with only one click or repeats… You can find all the data you need to know about your videos here. Otherwise, it can help you identify ways to improve your content organic visibility. The most popular page is the Facebook’s main page with 213m likes. Expert tip: when measuring engagement, do not focus on the raw number you can see on your insights. You can even know where each “like” comes from, from the page, the ads, the publications, mobile devices or other options. Explain what they mean for your Facebook performance and why you should care. Brainly is the place to learn. CTR, or Click Through Rate has been around for years on the web and is used to measure the effectiveness of email marketing, banner advertising, search engine ads such as adwords campaigns or landing page quality. You can access any statistic quickly by using the jump menu below. Basically, thanks to Facebook Insights you can see all the data and user interaction with your page to know if what you are doing on the platform has the impact you are looking for. First things first. For example, suppose the following data is for your Facebook page. A negative feedback is a “negative” action taken by a fan on your piece of content. If you also publish videos on your Facebook page—and believe us, you should and in this article we explain why— then this section shows you an ample analysis in detail of the videos you upload on the platform as well as the links you share in another network and the native videos on Facebook. The real difference between the fan reach (above) and organic reach is that the latter includes views of people that are not fans of the page but have directly accessed your page or seen its content in a widget (for example, a “like box” on your site or blog). According to Facebook page stats, over 212 million fans want to see what the social media giant has to share with the world. You can also see the “dislikes” your page has received and the concrete dates, the “likes” of each publication and the monthly, weekly or daily active users. Page Barometer. A hell of good promise. This option also allows you to see in detail all your publications during a certain period of time. Facebook Ads has changed: Are you taking advantage of the 6 most important update? In other words, the data on your Facebook page can be found in Facebook Insights. Page like details. Emeric is the co-founder of Agorapulse, a social media management tool used by more than 11,000 businesses across 180 countries. That is why this section is so important, because you can know absolutely everything about your followers: you know the percentage of men and women, their age, the country and the language of each one. The default data range displayed on Facebook Insights is 28 days, but you can toggle this to fit your needs. ), the comments and the number of times these were shared. On top of that, the Facebook page design has buttons that act as calls to action, e.g., to check recipes or view full product information. If they don’t actively unsubscribe, their lack of interest, and therefore disengagement, will cause them to be effectively unsubscribed from your publications due to the relentless effect of Edgerank. Among others, you will find free tools that are a great way to start, such as the Facebook Page Barometer, but also paid tools sich as the Agorapulse Facebook Page Manager (starting at $29 / month). You cannot see the split of that number here in the insights. As a general rule, we should use other measures of normality Especially with the use of Facebook evolving over the years, it’s important for marketers to step up their game in light of these Facebook statistics for 2021. With this platform you can have information about the performance of your Fan Page and you can know how it … The company has been working on increasing diversity in its workforce, and the percentage of male employees is trending down from 69% in 2014. Pretty straightforward. Facebook Insights is a native Facebook tool that allows you to track accumulated statistics on your page of followers. (Facebook) 63. In his spare time, Emeric loves to kitesurf and fly drones. For example, an organic reach that is very close to a fan reach usually means that people cannot be exposed to your content if they are not already a fan. You can also see the number of users who have viewed your publications during the last 28 days, comparing it to the percentage of followers you have. Do you do that on Facebook directly or do you use a tool? What can’t be improved is always degraded”. 6. As a marketer, you know that what can be measured can be managed (and improved) so whatever the complexity, we need to measure our Facebook’s performance. In this section, you can see how many total visits each section of your page received: the start of each publication, the section of information, the images… EVERYTHING. How to Add Watermark to Photos and Images? Page barometer gives you a great insight of information such as fans reached, viral reach, organic reach, click-through rates, negative feedback, people talking about. The second thing is that what can make an action accounted for in the “people talking about this” metric is limited to 3 types of actions: liking, commenting or sharing your content. In accordance with the statistics below, a good indication was given that the frequency responses received were not only concentrated in one of the three areas in the Sedibeng district municipal area, but in all three areas. If you don’t, it is time to make some change to your content strategy. You end up with a percentage that makes real sense because it takes the exposure of the post into account and allows the comparison between posts. This way you can see the reproductions of more than 3 seconds to the reproductions of more than 10 seconds, the ones that have been reproduced during 30 seconds or the most viewed videos on your page. Facebook provides a lot of data in the spreadsheet.. Click to see more insights (at Your 5 Most Recent Posts): Click on the post title to see the detailed breakdown of the performance of a post. Brainly.com - For students. If you click on the number of “Engaged Users” on your insights for posts, you will see a split of the type of engagement. 40% of people said they would share their health data with Facebook. Fanpage Karma is a paid tool that provides a free version that allows you to do a fairly detailed analysis of your Facebook Page and a comparison with your competitors. Do you feel lost when looking at your Facebook page statistics? In other words, posts with a high negative feedback will have much less exposure through edgerank and, pages with an average negative feedback that remains high will have less and less reach over time. The average number of Facebook friends is 338. To get the surface area of the rectangular box 5 cm long, 3 cm wide and 4 cm high, we will use the Surface Area formula of rectangular box. Postcron - Social Media Marketing Blog and Digital Marketing Blog ®, 7 changes that you are or should be applying to your publications on Facebook to improve organic reach and achieve a happier audience. To access Facebook Page Insights, go to your Facebook Page and click Insights in the top menu. Making Sense of Facebook Live Stats: What Each Metric Means. How do I Increase Traffic to my Website through Social Networks? The organic reach is easier to spot as it is located within the insight interface of your page. Not as user friendly as the web interface, I know, but it is important enough to spend the time retrieving this one. This also includes the “likes” of each publication and its derivatives (“love”, “sad”, etc. Social Network Marketing: How Many Times per Day Should You Publish to Reach your Audience? The “People Talking About This” or “PTAT” or even “Storytellers” for Facebook geeks like me, is one of these metrics invented by Facebook and that very few people figure out. Exactly like the formula below. So the more you know about Facebook Insights the better you know how your page is working and once you have the data you can improve your social media strategy and know what decisions to make. So, even f you still need to follow that metric, don’t expect too much from it. The Overview tab shows your Page Summary. The amount of metrics is overwhelming and most of Facebook insights terminology is still hazy for the rest of us. Here again, go to your insight interface at the same place where you spotted the organic reach and the engagement and look at the “Talking about This” columns. 180+ Million businesses use Facebook apps to connect with customers and grow. Worse, have you ever used statistics to help make critical marketing decisions — only to discover that you’re working with 5 – 10 year old data? What makes the “people talking about this” different than the mere engagement metric is that engagement in this case potentially generated a publication by that user showing his engagement to his friends. I agree, this is almost 3 clicks for each post, but at least you don’t have to download the excel version and get lost in the never ending list of tabs and columns. Related Post: 45 of the Best Social Media Analytics Tools. and the other one only 7.4% (just average). And demographics. The tab you see depends on what features you use on your Page. And that means watching your video, looking at your photo or checking out your link. On the one hand, you can obtain a list of the number of clicks and aspects such as your website , phone number or the call to action you can insert on the cover. Fan reach is a key indicator of the health of your Facebook page. Accessing Facebook Insights is simple: just go to the Facebook Page Manager and click Insights. In addition, you can also add up to five observation pages in order to analyze in detail everything your competition does in order to give you an idea of where they are and where you are and allows you to know which actions to strengthen and which ones you should stop implementing. To do this all you have to do is click on the button “export statistics” found when you check your Facebook Insights data and save this on a file in your computer. So before deciding to rely on organic reach as your preferred metric, make sure it is not too far from your fan reach. Facebook doesn’t provide statistics to help you determine what part of your social customer care strategy works. Let’s get into more of the Facebook Page vs Profile benefits. Below is the preview of Geek Flare Facebook page. That metric is the best one to measure how many people are willing to spread the word about you to their friends. You should collect a medium to large sample of data. We’ve got 83 current stats you can use to guide your 2019 Facebook writing, decision-making, and post planning. If done right, Facebook can be a game-changer for you and your business. It is not enough to be viewed by a lot of people, you need to make sure that what you offer them as content will trigger some kind of interest. As a marketer, you know that what can be measured can be managed (and improved) so whatever the complexity, we need to measure our Facebook’s performance. The first thing you need to understand is that this metric is comprised in the engagement metric. Variable ƒ % Vanderbijlpark 14 27 Vereeniging 15 30 Meyerton 7 14 Other 15 29 Total 51 100 27% 30% 14% 29% Facebook third party analytics tools such as Agorapulse (https://www.agorapulse.com) allow you to benchmark your posts aginst each other by using a percentage view. Posts with images account for 55% of total Page posts; video posts account for 22.2%, and link posts make up 18.5%. Tips. Well, you’re not alone. We will tell you right away. The average being 0.1%, try to stay below that. I’d be happy to learn from you too! In this article, I will:Help you identify the 6 key metrics you need to follow to really understand how your Facebook page is doing,Show you where to find them,Explain what they mean for your Facebook performance and why you should care. Do you feel lost when looking at your Facebook page statistics? Once on the insight interface, click on the number of people reached for the concerned post and hover your mouse over the “organic” bar chart, you’ll see the Organic reach number for that post. In Facebook Insights you can track general data from your page of followers to concise data for each publication or video views. With this data, you can analyze the engagement of your video publications and know which audiovisual content your audience likes the most. It’s to help you get a feel for the data, to tell us what happened in the past and to highlight potential relationships between variables. The “Engaged users” metric is fairly easy to spot in your Facebook insights, right on the home page, no need to click anywhere for this one. This way, thanks to Facebook Insights you know which tab has been clicked by your followers and the entry sources to your page in order to improve your social network marketing strategy, specifically on Facebook. Now, why use this tool? Enter the name of the Page you want to analyze. The views that are a result of a friend’s actions are recorded in “viral” views. Are you eager to fill your brain with someone else's thoughts? The Per-post-Fan-reach is probably the most important metric. Keep up to date with social media marketing! Fql queries or php code will be helpful. Fan reach simply corresponds to the number of fans of your page who have seen any given post. The average number of friends a Facebook user has exceeds 150. In this section, you can take a look at which publications worked better and which did not and what days and times your followers were online. The only way to really understand that metric and later compare posts against one another is to compare the number of people who gave negative feedback with the number of people reached for the concerned post. Engagement, whether the type of engagement that implies “acting” on your post by commenting, liking or sharing it, or the type that is just “passive” such as watching the video, zooming on a photo or clicking on a link, is probably the second most important metric to focus on if you are serious about measuring your page’s performance. The world’s largest social learning network for students. Step 1: Describe the size of your sample. The reach is the number of people you have shown each publication to. And you’re right too. But you also probably know that too much information equal no information and that we only need to measure what we can improve. The amount of metrics is overwhelming and most of Facebook insights terminology is still hazy for the rest of us. And it also shows the percentage of users who have interacted with your publications compared to your fans. But this time, you won’t have to do several clicks, the number of people who “engaged” with your content (means clicked anywhere on it) is right there, in the “Engaged users” column. If you don't like looking at your Facebook Insights or need a better interpretation of them, this is the report to choose. If it is your case, try to better promote your page on these other channels and you should see your organic reach going up. Where can I get Content to Share? How can you get more clients if you don´t know your target audience? is a statistical test of the hypothesis that sample data have been drawn from a normally distributed population. If you rely on the raw number of engaged users, you will never know if a good engagement is due to the quality of a specific content or if it was just shown to more people in the first place. SELECT name, fan_count, description FROM page WHERE page_id=xxxxxxxxx. Fan statistics, traffic sources, and activity. You can also choose the range of dates you need as long as they are after July 19th, 2011 and you get an Excel file with all the information. In plain English, if a user likes, comments or share a post on your page, Facebook may publish to his friends that this user (their friend) liked, commented or shared a piece or content from your page. Once you have the data, analyze it in detail, detect behavior patterns and check what works and what doesn´t. Needless to say that if you want to stay in the game of Facebook marketing, you need to keep that number as low as possible. With this data, you can see which posts people are willing to take action on. The final free report for Facebook is the Content Analysis report. These stats make up Facebook’s Consumption metric. With engagement, if 1,000 persons have clicked on your content, 1,000 have clicked on your content. An audience recruited from an eye-catching contest (or worse, bought by the thousand from sites with practices as questionable as their effectiveness) will quickly hide your posts from their newsfeed. To see the engagement metric for each post, go to your insights at the same place where you spotted the organic reach. Caption: Creating these percentages really help bechmarking posts against one another. I need to access to Facebook Page analytics data on a given date range like the ones shown below for public pages without having access to page insights. But some pages go up to 0.7%! A statistic can make people pause and think about a problem, or a solution. However, it is necessary to focus not only on these external parameters, but you should seriously study the Facebook statistics. This is the “viral” metric. You end up with a percentage that makes real sense because it takes the exposure of the post into account and allows the comparison between posts. Negative feedback can vary from anywhere between none and 0.7% of the number of users reached. This will help to determine which posts and at what time were most relevant. Note that using that percentage, the average negative feedback is 0.1%. by Jimmy Burns August 12, 2019 Unless you want to enroll in a class or buy a textbook on social media analytics, it can be hard to find concrete information about how to interpret all the data points for your live videos. No guessing, that’s the number. One of the key benefits of Facebook is having access to the social site’s 2.27 billion active users. Check out his Medium blog to hear about his tales in entrepreneurship. So before relying on Organic reach instead of fan reach, check if your page has a big difference between the two. Then make sure you read these articles: Postcron - Social Media Marketing Blog and Digital Marketing Blog Try for free, Copyright © 2015. This could be the consequence of a lack of proper communication about your fan page on your other marketing channels. The answer is quite simple: With Facebook Insights statistics you can improve the way you reach and conduct business with people who like your page. By May 2018, Facebook disabled 1.3 billion fake accounts; There are 1.2 billion users on FB messenger; There are in total of 2.27 billion monthly active users Worldwide; 49% of users like pages to support brands; 93% of marketers use FB advertising; Only 6 million advertisers are active on Facebook; 60 million business pages on Facebook are active You also have statistics about how many users clicked on “hide”, “report as spam” or “dislikes” in each publication or which can give you an idea of the type of content your followers like and dislike. Leave us your comments, we would love to read your opinion! From this test, the Sig. What can’t be measured can’t be improved. That is probably why if you used to see in your newsfeed that such and such friends had liked, commented or shared a piece of content from a page, you probably see less and less of that today. Even though the median number of friends each user has on Facebook is quite high, users consider only 28% of those to be close or genuine friends. The idea is that you check these statistics periodically and afterwards export your statistics to have a record of everything that happens on your web page. And if this article was useful, please share it with all your social network contacts so they can also take advantage of Facebook Insights. It can be hiding that specific post, hiding all future posts from your page, unliking your page or worst, reporting it as spam. So, for lack of being able to see fan reach in the Facebook interface, organic reach can serve as a substitute data point.
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